Conference Proceedings
The International Conference on Emerging Technologies in Electronics, Computing and Communication 2022
(ICETECC`22)
Customer Segmentation with Personalized Offers Using Machine Learning & If-Else Statements
Anum Khawaja1*; Amna Sarfaraz2; Syeda Fariya Fatima Rizvi2; Romaisa Zafar2; Maha Ali2; Mafazia Saqib2;| 1Dept Of Electronics & AI Dawood University of Engeneering & Technlogy Karachi, Pakistan 2BS Artificial Intelligence Dawood Univeristy of Engeneering & Technology Karachi, Pakistan |
ABSTRACT
Abstract— We live in a world where huge amount of data is collected daily. Analyzing such data is an important need. For example, businesses often struggle to recognize their potential customers; to make it easy customers are divided into groups so that they know on which group they have to focus the most. This is done using customer segmentation process. Customer segmentation is a critical method in marketing which allows companies and other businesses to make customized offers, improving customer interaction. In order to give customized offers for different customer coalitions, this paper shows the tactic of customer segmentation approach using machine learning combined with if-else statements. In this paper, the if-else statement is used which is a conditional or selection statement, it helps to segment customers according to alike preferences. Using if-else logic is to modify offers for each customer segment by giving unique recommendation to each group.